Fire damage SEO pricing for restoration firms, plan by plan

Start with the pages. Silver builds twenty-five landing pages, Gold builds fifty and Platinum builds one hundred. The job types you take and the towns you serve decide which of those numbers fits. A company with a single job type in a handful of towns may need fewer pages than the cards offer, and a firm with residential and commercial work across a wide service area may need every one of the hundred.

Next, look at the website line. On Gold and Platinum our team builds the company website and keeps it running, with hosting and edits handled. If your company would rather keep the site it has, each of those two cards carries a switch that removes the website from the total. We leave the figures to the cards themselves, so you read them where they are set out.

Then read the content line. Four, eight or twelve Strategic Content Assets arrive each month, depending on the card. These are written about your own services and the way your company works, in your words, and never as advice to a reader about what to do around a fire.

On the ad side, one ad network costs $895 a month, two cost $1,595 and all three cost $2,295. The platforms to choose from are Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). The ad budget is a different thing: you pay it to the network, in whatever amount you set, and it is not part of our fee.

What this page does not list is anything about the cost of restoration work itself. Our fees cover marketing for a restoration company. How your company prices its own jobs, and what it says about them, is yours to decide.

Two combinations are worth picturing without any invented company behind them. A firm that keeps its own site and wants to be found in a few towns could pair Silver with one ad platform. A firm that wants a new site, a wide page count and a presence on all three networks could pair Platinum with the three-platform ad plan. Both are the same structure with different quantities in it, and you can adjust the quantities as the months go by.

Each monthly summary we send lists what was published, what was edited and how many calls and written inquiries each page or campaign produced. It does not predict where any page will land, and it does not claim a result we have not counted.

One more note on how to read a price: a plan card works like a label. It tells you what is inside, who it suits and what happens next. If a card does not say it, it is not in the plan.