About Fire Damage SEO, a marketing agency for restorers
Fire Damage SEO serves a single kind of client, the company that cleans up after fires, packs out contents, boards up openings and coordinates the rebuild. Our job is to write and run its marketing. The company's own job is everything that happens on a fire site, and we keep a clear line between the two.
What we do
A marketing agency that works for restoration companies only
When we say fire damage SEO, we mean pages, listings and ads written so that a restoration company is easy to find for the jobs it takes. We do that work for fire damage restoration firms and for no one else, which means every page we draft is written with a restorer's services, towns and referral partners in mind.
The work is billed on monthly plans. You can read what each plan holds on the services page, and you can see how the parts of the marketing connect on the fire damage marketing overview.
A new client starts by describing the company to us: the job types, the towns, the referral partners and the website it runs today. From that description we draft the opening set of pages and the map listing edits. You read them, mark up what is wrong, and nothing goes live until you agree with it. Later drafts follow the same loop, so the company's voice stays the company's.
We do not clean, rebuild or advise anyone about a fire. We write about the company that does, and we write only what the owner has told us is true.
Four jobs we do for a fire restoration company
- Pages
Pages named for each fire job
One page for each kind of work you take, such as residential fire jobs, commercial fire jobs, soot cleanup, contents pack-out and board-up, and one for each town where you take it.
- Maps
A map listing that matches the pages
The Google Business Profile gets the same company name, the same service wording and the same towns as your site, so a reader finds one company where a map and a page meet.
- Ads
Ad campaigns for the work you name
On the networks you choose, we write the ads, keep the exclusion lists and read the calls and form messages against the click charges.
- Reports
Monthly summaries for the restoration owner
Each month you receive a plain account of what we published and edited, and what calls and form messages came in, with nothing promised about where a page will rank.
Where the line sits between our marketing and your fire work
A restoration company makes statements about itself all the time. Some are simple facts about services and towns. Others concern credentials, availability, timing and how the company deals with insurance and adjusters. Those are the owner's statements to make, because the owner is the one who answers for them.
So our drafts leave them out. If you want such a line on a page, you give us the sentence and we place it where it reads well. The pages we write describe services, name places and show the reader where to go next, in the same way a label on an item leaving a room names its contents and its destination.
The accounts we open for you, from the map listing to the ad networks, are held under your company's name, and the logins are yours.
Nothing here is a promise of rank, volume or outcome. A restoration company's pages can be well labeled and still sit lower than a competitor's for a time, and we say so when we report. What we can show is the work done each month and the calls and form messages counted against it.
What stays with the restoration company, and not with us
- Every statement on a fire job page about timing and availability
- Any credential your restoration company holds, and the exact way it is worded
- What the company says about working with insurance agents and adjusters
- How a fire job is carried out, from board-up to the rebuild, in your own description
- What your company charges for fire damage repair, which our fees never touch
- Which photos of your crews and equipment appear, and whether any customer property appears at all
We write none of these unless you hand us the sentence, and we read it back to you before anything goes live.
Questions about the agency behind fire damage SEO
Does Fire Damage SEO do any fire cleanup or rebuilding itself?
Which companies does a fire damage marketing agency like this one take on?
Who holds the accounts and pages we build for a restoration firm?
How is a fire damage SEO plan paid for?
Ask the agency a marketing question
If you run a restoration company and want to know how our work would sit beside yours, the form on the contact page reaches Ross Cohen, our CEO. Describe the jobs, the towns and the website you have now.
Which fire jobs belong at the top of your label sheet?
Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.
Let the right job find your front door
Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.
The doorway drawn beneath this note is only an illustration.