Review management for fire damage restoration companies
A review is written by a person about a job that mattered to them, so how a restoration company asks for one and answers one deserves care. Our review management work sets up the requests and drafts the replies for you to approve, while every decision about whom to ask and when stays with you.
The asking
Asking for a review once a fire job has closed
A request goes out after a job is closed, and only to people your company chooses. Whether to ask someone who has just been through a fire is your decision, not ours, and some jobs will be left out for that reason. Nothing goes out to a name you have not cleared.
When you do ask, the message is short, plain and kind. It names your company, thanks the person for the work and shows where to leave a review. It carries no pressure and no reward.
Review platforms publish their own rules about asking. Reading them is the owner's side, and we write each request to fit what you tell us they say.
Four parts of review management for a restoration company
- Asking
Requests set for closed fire jobs
A short note, worded for your company, that goes to the people you have cleared after a job finishes.
- Replying
Reply drafts for fire restoration reviews
We draft a reply to each review for you to read, change or discard. Replies thank the writer and carry no job details.
- Listing
Reviews read beside your map listing
We look at how your fire damage reviews appear on the listing and whether its company description matches your pages.
- Care
Handling a critical review of a restoration firm
A review that is unhappy gets a calm, short public reply, drafted for you to approve, with any detail left for a private conversation you hold.
What goes into a public reply to a fire restoration review
| Part of a fire damage reply | What the draft includes | What the draft leaves out |
|---|---|---|
| Opening line of a restoration reply | A thank you addressed to the display name the reviewer chose | Anything the reviewer has not already posted |
| Mention of the fire job | The kind of work in general terms, if the reviewer named it | Addresses, dates, loss details and any room-by-room description |
| Closing line of a smoke damage reply | An invitation to reach the company through its page | A promise about outcomes or timing |
| Reply to a critical review of a board-up job | A calm line that takes the point seriously and moves the talk offline | Argument, blame or a defense of the company's work |
| Reply to a star-only review of a pack-out job | A brief thank you | Any guess at what the reviewer meant |
How requests for a fire restoration firm run from job to reply
You choose which closed fire jobs are asked
When a job closes, you tell us whether a request should be sent for it. A job you leave out stays out.
We prepare the request in your company's voice
The wording is short and plain, and it is yours to adjust before it is used.
The request points to your listing
The link leads to the place where your reviews live, so the reader can write in their own words.
Reply drafts come back for your approval
When a review appears, we draft a reply, and nothing is posted under your company's name until you have read it.
Rules every reply to a fire damage review follows
- No property address or room detail from the fire job
- No full names, only the display name the reviewer chose
- No mention of payments, claims or paperwork on the restoration job
- No offer of a reward or gift for a review of fire damage work
- No argument in public with the writer of a smoke and soot review
- No statement about the restoration firm that the owner has not approved
- No reply posted to a fire damage review before the owner has read it
The draft is a starting point. The reply that is posted is the one you approve.
Three beliefs about review management in fire restoration
Heard at the pack-out tableA restoration company should ask every fire damage customer for a review the moment a job ends.
What the inventory sheet saysWhether and when to ask belongs to the owner, and some jobs are better left without a request.
Heard at the pack-out tableReview management for a fire damage firm means collecting good reviews and hiding the rest.
What the inventory sheet saysReviews belong to the people who write them. We do not buy, write or try to hide them, and a critical review gets a careful public reply.
Heard at the pack-out tableA long reply full of fire job details shows care.
What the inventory sheet saysDetails of a fire job belong to the people involved. A short reply that thanks the writer shows care without sharing anything private.
Fire restoration companies ask about review management
Does review management for a fire damage firm buy or write reviews?
Who decides which fire restoration jobs get a review request?
Where does review management sit in the fire restoration plans?
Do the review platforms allow a restoration company to ask for reviews?
How do reviews connect to my map listing and fire damage pages?
Bring your review questions to a talk with Ross Cohen
If you are weighing how your company handles asking and replying after fire jobs, the form takes a message about marketing. Leave out names and details from any customer's job.
Which fire jobs belong at the top of your label sheet?
Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.
Let the right job find your front door
Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.
The doorway drawn beneath this note is only an illustration.