Bing Ads management for fire damage restoration companies
Bing Ads (Microsoft Advertising) is a search ad network with an account of its own, and we manage it for fire damage restoration companies. It can run alone as a one-platform plan, or beside Google as part of a two- or three-platform plan. Either way, the account is yours, and the campaigns are written around the fire jobs you take and the towns you work in.
This page covers how a Bing account differs from a Google one, what we build in it, and how it fits with the rest of our paid ads management.
A separate desk
Why a restoration company might run Bing next to Google
The Microsoft network keeps its own accounts, its own billing and its own campaign settings. Nothing you build on Google carries across by itself. That is a plain fact about how the networks are set up, and it shapes how we work: a Bing account is a second desk, and we decide with you how closely it should follow the first.
Some restoration companies want the two to match, so that the same job types and towns appear on both. Others want Bing set differently: a smaller list of towns, a narrower set of fire jobs, or a lighter budget. Both choices are reasonable, and the monthly plan fee covers either one. We say nothing here about who uses the network, because we have no figures to give you.
The phrase Bing Ads covers one network and nothing else, so the rest of your marketing is untouched by it. Pages, the Maps listing and any Google campaigns carry on as they were. If you later widen the plan to two or three platforms, the new network joins the same monthly summary and the same job list, and you read all of them in one place.
Whichever way you go, the campaigns lead to the same pages on your site, so a reader who arrives from Bing meets the same labels as one who arrives from Google.
The click charges are billed by Microsoft Advertising to your own card. Our monthly fee is a separate line, and it is the same whether a campaign spends a little or a lot.
What we build in a Bing account for a fire restoration firm
- Account
An account opened in your company's name
Your fire damage company is the account holder, with your billing card and your logins. We work inside it with your permission.
- Mirror
Campaigns that echo your Google setup
When you want matching campaigns, we carry the job types, towns and ad text over, adjusted to the network's own format.
- Differ
Campaigns written to stand apart
When you want Bing set differently, we build it from its own list of fire jobs and towns, and report on it by itself.
- Exclusions
An exclusion list for restoration searches
Product shoppers, job seekers, schooling searches and other trades are screened out, and the list is updated as new wording shows up in the account.
Mirroring Google or setting Bing apart, choice by choice
| Choice in a fire damage account | If Bing follows Google | If Bing is set apart |
|---|---|---|
| Fire job types in the campaigns | The same list as Google, adjusted to fit the format | A separate list, perhaps only the jobs you want to book first |
| Towns and neighborhoods named | The same service area on both networks | A narrower or wider set of towns than Google |
| Budget for restoration campaigns | Set to match the pattern of the Google budget | Set on its own, by you, at whatever level suits the account |
| Ad text for fire restoration work | Closely related to the Google ads | Written fresh for this network |
| Page each ad leads to | The same job and town pages | Pages chosen specifically for Bing readers |
How a Bing account is set up for a restoration company
Decide how far Bing should follow Google
You tell us whether to mirror your Google fire job and town list or to start a separate one. If you do not run Google ads yet, we start from your job list alone.
Open the account and draft the campaigns
We open the account under your company, draft the campaigns and the ad text, and build the first exclusion list. You read the set and mark any changes.
Read the calls and forms against the click charges
Each month we put the calls and form messages from Bing next to what the network charged, and we adjust with you. The monthly summary keeps Bing separate from every other network.
Bing questions from restoration company owners
Is the Bing account for a fire damage restoration firm the same as a Google account?
Does a restoration company need to run Google before it can run Bing?
Who pays Microsoft Advertising for the clicks on a fire damage campaign?
What does the exclusion list do in a Bing account for a restoration firm?
Who decides what the ad text claims for a fire restoration company?
Thinking about a second ad desk for your crews?
Ross Cohen, our CEO, can talk through whether Bing should mirror your Google campaigns or stand on its own. Send your fire job list and service towns through the form, with marketing questions only.
Which fire jobs belong at the top of your label sheet?
Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.
Let the right job find your front door
Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.
The doorway drawn beneath this note is only an illustration.