Website design for fire damage restoration companies
A restoration company's website has one job to do for a visitor: show what the company handles, name the places it works and put a route to the company within reach on every page. That is the idea behind our website design work. We lay out the site, write its pages, build it, host it and make your edits. Gold and Platinum include the site, and Silver is for companies that keep the one they have. The pages it holds are the same ones we plan in your search work.
The idea behind the layout
Every page says what it is, who it is for and where to go next
Think of a label on a box leaving a room. It names what is inside, which room it came from and where it goes. A page on your site should read the same way. The heading names the job type. The first paragraph names the property you work on and the neighborhoods you serve. The last element is a way to reach you.
That is easy to say and hard to keep up across a long list of pages, which is why we build the pages from one plan instead of one by one. Residential fire jobs, commercial fire jobs, smoke and soot cleanup, contents pack-out, board-up and reconstruction coordination each get a page of their own, and each place you serve gets one too.
The kinds of pages a restoration site holds
- Job type
Residential fire damage restoration
A page for homeowners and landlords that names the work your crews do on houses, apartments and rental units.
- Job type
Commercial fire damage restoration
A page for building managers and business owners, written around offices, shops and multifamily buildings.
- Work type
Smoke and soot cleanup
A page that names the cleanup service itself, in your own description of how your company approaches it.
- Work type
Contents pack-out and board-up
Pages that name each of these services separately, so a reader who needs one finds it by its name.
- Work type
Reconstruction coordination
A page for the rebuild stage, describing your role and what you handle in plain, non-technical words.
- Place
Town and neighborhood pages
One page for every place you serve, each with its own text, so a reader in one town does not land on a page for another.
What sits on a page and why it is there
| Part of the page | What goes there | Who it helps |
|---|---|---|
| Fire job heading | The job type and the place, named plainly | A reader who typed a search and wants to know they are on the right page |
| Services paragraph | What your company does for that job type, in your words | A property owner comparing restoration firms |
| Contact strip | A button for the form and a place for your phone number | Anyone ready to reach out, on any page, without scrolling back |
| Place list | The towns and neighborhoods you serve, linked to their pages | A reader checking whether you work in their area |
| Referral note | A short line for property managers and agent offices who send work your way | Referral partners, who judge a company by its page |
From a blank screen to a site in your company name
Draw the page list
You tell us the job types you want and the towns you work in, and we draw one list that becomes the whole site.
Write the pages
We draft the text for each page from what you tell us about your company, and you correct anything that does not match how you work.
Build and host
We build the site, host it, and test the pages on a phone screen as well as a desktop one before you see it.
Keep it current
When a service changes or a town is added, you send the change and we make it. Hosting and edits are included on Gold and Platinum.
What every page on your restoration site carries
- A heading that names the fire job type or the place
- A route to your company that stays visible while a reader scrolls
- Links to the page for the next kind of work a reader may need
- Your service area, listed by town and neighborhood
- Text sized and spaced to read on a phone
- A form that asks only for what a marketing contact needs
- A footer that carries your company name and the places you serve
None of these parts holds a statement about speed, insurance or credentials unless you supply it.
Three ideas about restoration websites worth setting down
Heard at the pack-out tableOne page called Services is enough for a fire restoration company.
What the inventory sheet saysA single page cannot hold the wording for every job type and every town. Pages named for each one give a reader and a search engine something specific to read.
Heard at the pack-out tableA good website is a gallery of crew and equipment photos.
What the inventory sheet saysPhotos of your own crews and trucks help, and you decide which ones appear. They support the pages. They do not replace the wording that names the work and the place.
Heard at the pack-out tableThe site is done once it launches.
What the inventory sheet saysNew services, new towns and new wording keep arriving. That is why edits are part of the Gold and Platinum plans.
Where the website sits in the monthly plans
Silver
$1,495/month
The entry plan for a restoration company that already runs its own website and wants more pages and a better-kept map listing.
- Twenty-five landing pages, each answering one kind of fire job you take on
- Four Strategic Content Assets delivered every month
- Google Business Profile edited so it agrees with the new pages
- Review requests set for finished jobs, with reply drafts for you to approve
- Phone and form activity counted per page and summarized monthly
Gold
$2,495/month
The plan with the most weight on page count and the website itself: more pages than Silver, plus a site that we build and keep running for you.
- Fifty landing pages across your fire job types and neighborhoods
- Eight Strategic Content Assets delivered every month
- Our team builds and maintains your company website, with hosting and edits handledDropped from the total
- Google Business Profile edited to agree with the pages as they go live
- Wording shaped so AI assistants can quote your company, plus monthly activity totals
Platinum
$3,495/month
The widest plan: the largest set of pages, the busiest content calendar and the same website service as Gold.
- One hundred landing pages, set out by job type, property type and neighborhood
- Twelve Strategic Content Assets delivered every month
- Our team builds and maintains your company website, and adds pages to it as the plan growsDropped from the total
- Outreach to local sites for links, plus the Maps listing edited alongside
- Wording shaped for AI assistants, call and form totals, and a monthly summary of each change
Ad budgets are paid by you to each network and are not part of these fees. Plans renew monthly until you tell us to stop.
Questions from restoration owners about website design
Do you rebuild a fire restoration website from scratch or edit what I have?
On Gold and Platinum we build the site as part of the plan. If you want to keep the one you have, the Silver plan and the switch on the other two cards are there for that. We then work on pages and listings alongside it.
Will each town I serve get its own page?
Yes. Place pages are part of the page list, and each one carries its own text for that town. They tie into the Maps listing work so the profile and the pages agree.
Can the site show photos of my crews and equipment?
It can, using photos you send or approve. We do not post pictures of customer property unless you decide to and have the right to share them.
Who writes what the pages say about my smoke and soot cleanup?
We write the first draft from what you tell us, and you edit it. How your crews do the work is your description to give, not ours, so the technical parts stay yours.
Does the site have a contact form for fire damage jobs?
Yes, a short form that sends the message to you, along with a spot for your phone number. We tell visitors not to type details of a loss into it, since it is a marketing contact route.
Tell us which pages your site is missing
Write down the job types you want more of and the towns your crews drive to, and we will talk through the page list that fits them. Ross Cohen, our CEO, joins the conversation when you add a phone appointment to the form.
Which fire jobs belong at the top of your label sheet?
Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.
Let the right job find your front door
Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.
The doorway drawn beneath this note is only an illustration.