Content marketing for fire damage restoration companies
A restoration company has crews to run, and writing waits at the bottom of the pile. Our content marketing writers draft the pages and articles that sit around your service pages, then hand each one to you for a read before anything goes up. Every plan carries a set number of them each month, called Strategic Content Assets.
Strategic Content Assets
What a Strategic Content Asset is for a fire restoration firm
A Strategic Content Asset is one finished piece of writing placed on your site for a stated purpose: to describe a fire job type, to name the towns where you work, to set out a stage of your own process, or to give a referral partner a page to read. It has a purpose, and it is linked to the pages around it.
The plans carry four, eight or twelve a month: four in Silver, eight in Gold, twelve in Platinum. The number is set by the plan, so you know what a month holds before it starts.
Pieces describe your company's own services and process, in your voice. They are not directions for readers about dealing with a fire, and we do not write them that way.
Four kinds of writing that fit a fire restoration site
- Job type
Write-ups for each fire job type
A page or article that describes a residential, commercial, board-up or contents pack-out job in your company's own words.
- Place
Pages for the towns your restoration crews cover
One written page per town or neighborhood, naming the work you take on there and linking to the matching service page.
- Process
Descriptions of how your fire restoration firm works
The order of your own work, set down from the steps you describe to us and nothing added by us.
- Partners
Pages for property managers and insurance agent offices
A page a referral partner can read to see what your restoration company does and how to get in touch, with no word about policy terms.
Who supplies and who signs off on each fire damage piece
| Kind of fire page | Source of each fact on the page | Who approves it |
|---|---|---|
| Fire job type write-up | Your notes on the work, which we tidy | You, before it is published |
| Town page for a restoration service area | You name the towns; we draft the sentences | You, with any town you wish to drop |
| Process description for a fire restoration firm | The steps in your own telling | You, line by line if you like |
| Referral partner page for property managers | How you describe the relationship | You, before it goes live |
| Contents pack-out description | Your wording, kept close to how you say it | You, with the last word on every phrase |
How a fire restoration piece gets from your notes to your site
Gather your own notes on a fire job type
A short conversation or a written note from you, covering the work, the towns and the words your company uses.
Draft the piece and link it to the right pages
We write it, then connect it to the service page and the place page it belongs with, using anchor words that name the job.
Send the draft to the owner for a read
You change, cut or hold anything. Statements about credentials, availability or prices for restoration work are yours to decide, and we do not supply them.
Publish and add the piece to the monthly summary
Once approved, the piece goes live and appears in the month's summary, next to the call and form activity counted for your pages.
What to hand over before the first fire damage piece is written
- The fire job types your restoration company takes on, residential and commercial
- The towns and neighborhoods your crews serve
- How you describe contents pack-out in your own words
- Which board-up and reconstruction coordination work you want mentioned
- Any wording about fire damage work you never want used
- The kinds of referral partners you work with, such as property managers
- A sentence or two describing your restoration firm in your own voice
- Anyone at the restoration firm who should read a draft before it goes live
Missing something? Start with what you have. The first pieces can cover the work you feel surest about.
Three beliefs about content marketing for fire restoration firms
Heard at the pack-out tableA fire damage company needs a blog full of cleanup advice.
What the inventory sheet saysAdvice to readers about fires is not what these pieces are, and we do not write it. They describe your company's own services and the places you serve.
Heard at the pack-out tableContent marketing for a restoration company means more words on every page.
What the inventory sheet saysA piece goes where it has a job. A short page that names one job type and one town can be of more use than a long page that names everything.
Heard at the pack-out tableThe agency writes the fire restoration copy and the owner never sees it.
What the inventory sheet saysEach piece comes back as a draft. Nothing is published until you have read it.
The monthly count of pieces in each plan
Silver
$1,495/month
The entry plan for a restoration company that already runs its own website and wants more pages and a better-kept map listing.
- Twenty-five landing pages, each answering one kind of fire job you take on
- Four Strategic Content Assets delivered every month
- Google Business Profile edited so it agrees with the new pages
- Review requests set for finished jobs, with reply drafts for you to approve
- Phone and form activity counted per page and summarized monthly
Gold
$2,495/month
The plan with the most weight on page count and the website itself: more pages than Silver, plus a site that we build and keep running for you.
- Fifty landing pages across your fire job types and neighborhoods
- Eight Strategic Content Assets delivered every month
- Our team builds and maintains your company website, with hosting and edits handledDropped from the total
- Google Business Profile edited to agree with the pages as they go live
- Wording shaped so AI assistants can quote your company, plus monthly activity totals
Platinum
$3,495/month
The widest plan: the largest set of pages, the busiest content calendar and the same website service as Gold.
- One hundred landing pages, set out by job type, property type and neighborhood
- Twelve Strategic Content Assets delivered every month
- Our team builds and maintains your company website, and adds pages to it as the plan growsDropped from the total
- Outreach to local sites for links, plus the Maps listing edited alongside
- Wording shaped for AI assistants, call and form totals, and a monthly summary of each change
Ad budgets are paid by you to each network and are not part of these fees. Plans renew monthly until you tell us to stop.
Fire restoration companies ask about content marketing
Can the writers cover smoke and soot cleanup without giving advice?
How is a Strategic Content Asset different from a fire damage service page?
Will the pieces mention my board-up or pack-out work by name?
Can I change the topics for my fire damage pieces during the month?
Do content marketing pieces help with AI assistants and my map listing?
Send three fire job types and we will talk topics
If you have a list of the jobs your company takes, or a town you want a page for, the form is where it goes. It is built for marketing questions, and Ross Cohen reads them.
Which fire jobs belong at the top of your label sheet?
Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.
Let the right job find your front door
Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.
The doorway drawn beneath this note is only an illustration.