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Paid ads management for fire damage restoration companies

Paid ads management is the part of our work that runs campaigns for your restoration company on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). You choose one, two or three of them. We build the campaigns around the fire jobs you take and the towns you serve, and we keep a running list of searches your account should skip.

The fee is for our work. The click charges are a separate matter, paid by you to the network, and the plans below set out the details. If you want to see the networks one at a time, the Google Ads page is the place to begin.

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Where the ads point

What paid ads do for a restoration company, and what they leave alone

An ad is a short piece of text that appears beside or above a network's results. For a restoration company, each one should read like a good label: it says what the service is, who it is for and where the reader goes next. That last part is a page on your site, so paid ads and search pages are planned from one list of job types and towns.

The ads are aimed at services and places. A campaign might name smoke damage cleanup in a particular town, or commercial fire damage restoration for building managers in a county. It is never aimed at a person because of a fire they have had, and we do not build audiences on that basis.

For the commercial side, the readers we write toward are property managers, landlords and building owners, and the ad text is written to suit them.

Management is $895 a month with one network, $1,595 with two and $2,295 with three. The ad budget is not in those figures. You set it, you fund it, and the network charges it to your account.

The three ad networks a fire restoration company can run

Each network has its own format, its own rules and its own account. You choose how many to use.
  • Search ads

    Google Ads for fire damage searches

    Text ads shown against searches for the jobs you take. Campaigns are built by job type and by town, with the exclusion list kept current and each ad leading to the matching page.

  • Separate account

    Bing Ads (Microsoft Advertising) for restoration firms

    A second search network with an account of its own. It can mirror the Google campaigns or differ from them, depending on the budget you want to set and the towns you want to cover.

  • Awareness

    Meta Ads (Facebook and Instagram) for a restoration company

    Local awareness ads aimed at property managers, landlords and referral partners in your service area. We write the ad text, and you approve it before it runs.

Who holds each part of a fire damage ad account

A plain split of duties, so nothing about the account is a mystery. Read it as a label for the whole arrangement.
Part of the restoration ad deskHeld byWhat that means for your firm
The ad account for your fire damage campaignsYour companyIt is opened under your company's name, and the logins stay with you.
The click charges on a fire job campaignYou, paid to the networkThe network bills your card for the spend. Our fee never includes it.
Campaign layout and ad text for restoration workOur team, with your approvalWe draft by job type and by town, and nothing runs until you have read it.
The exclusion list for fire damage searchesOur teamWe keep it current, so the budget is not spent on shoppers, job seekers or other trades.
Calls and forms from the adsRead by us, owned by youEach call and form message is counted against the network that produced it.

How a paid ads plan is set up for a restoration company

Four stages, each one ending with something you can read and correct.

  1. Name the fire jobs and the towns

    You list the job types you take, such as residential, commercial, soot cleanup, pack-out and board-up, and the towns where you want to appear. The list becomes the skeleton of the campaigns.

  2. Open the accounts in your company's name

    Each network gets an account under your name and billing card. You keep the logins and can look inside at any time.

  3. Write the ads and the exclusion list

    We draft the ad text for each network's format, point each ad to the matching page, and build the list of search wording to keep out. You approve the set before it goes live.

  4. Read calls and forms against the click charges

    Each month you receive a summary that puts the calls and form messages from each network beside what that network charged. From that reading we adjust the campaigns with you.

What a restoration owner decides before the first ad runs

These are the choices that shape a paid ads plan, and each of them is yours.
  • The fire job types you want ads written for, in your own words
  • The towns and neighborhoods where your crews work and the ads should appear
  • How many networks to use, from one to all three
  • The monthly ad budget you will set on each network
  • The page of your restoration site each ad should lead to
  • The line or form that should receive calls and messages from the ads
  • Whether commercial fire work, residential fire work or both should be advertised

We turn the answers into campaigns, and we change them whenever your list of jobs or towns changes.

Three beliefs about paid ads for restoration companies

Heard at the pack-out tableA restoration company should aim its ads at people who have just had a fire.

What the inventory sheet saysWe do not build ads that way. Campaigns are aimed at the services you offer and the places you work, and a reader who finds the ad has chosen to look.

Heard at the pack-out tableRunning ads on every network is the right move for any restoration company.

What the inventory sheet saysA single network, well tended, can suit a modest budget. A second or third network earns its place when the pages and the budget can support it. That is why the plans are sold by the number of platforms.

Heard at the pack-out tableThe agency fee pays for the ad clicks as well.

What the inventory sheet saysIt does not. The fee covers our work on the account, and the ad spend is charged by the network to your own card.

Paid ads plans for fire damage restoration companies

Three monthly cards, one for each count of platforms. Ad spend is separate from every one of them.

  • One ad platform

    $895/month

    One network, run end to end by us, for a company that wants to start with a single ad desk.

    • Start with the network you name: Google Ads, Bing Ads (Microsoft Advertising), or Meta Ads (Facebook and Instagram)
    • Campaigns and ad text built from the fire jobs you want to book
    • Exclusion lists kept current for product shoppers and job seekers
    • Calls and form requests read against each click charge

  • Two ad platforms

    $1,595/month

    Two networks working together, so one can cover ground the other does not reach.

    • Two networks running together, taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
    • A campaign set for each network, written to its own format
    • Exclusion lists kept current on both accounts
    • Results from each network placed side by side for you to read

  • Three ad platforms

    $2,295/month

    All three networks in use at once, managed as one program.

    • All three networks in use at once: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
    • Campaigns for each network, built around the job types you pick
    • Exclusion lists kept current on all three accounts
    • One summary that sets the three networks against each other

Ad budgets are paid by you to each network and are not part of these fees. Plans renew monthly until you tell us to stop.

Paid ads questions from fire restoration owners

Who owns the ad accounts for a fire damage restoration company's campaigns?
You do. Each account is opened under your company's name with your billing card, and the logins are yours. We work inside the accounts with your permission.
What does the exclusion list keep out of a restoration company's ad account?
Searches that do not belong to the services you sell: people shopping for products, people looking for a job at a restoration firm, people looking for schooling, and searches that belong to other trades. We add to the list as new wording appears in the account.
Are fire damage ads shown to people because a fire has just happened to them?
No. Ads are aimed at the services and the places your company covers. We do not build audiences from a person's recent circumstances and we do not suggest chasing anyone.
Who decides what the ad text for a restoration company claims?
You do. If a line about timing, availability, credentials or insurance is to appear in an ad, we use the exact words you give us. Left alone, we describe the service and the place and nothing more.
How is a paid ads plan for a fire damage firm billed?
The plan is invoiced for each month on its own. Nothing is charged to start, and no contract keeps you on it. The networks bill your card separately for ad spend. For more on how the two families fit together, see the services page.

Which network suits your restoration crews?

Tell Ross Cohen, our CEO, where your firm works and which fire jobs you would like the ads to name, and the two of you can sketch a first campaign layout. The form is for marketing questions only.

Which fire jobs belong at the top of your label sheet?

Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.

Send your job list and your service area

Tell us which fire jobs you want more of, where your crews work and who sends you referrals. A short note is enough, and a real person reads it.

Select a weekday and a half-hour start below, and Ross Cohen, our CEO, will dial the number you entered once that time arrives.

Book the phone appointment

The appointment you set will be written here.

Only weekday half-hours are offered, and they are written in the zone selected above.

Let the right job find your front door

Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.

Schedule A Call With Our CEO Leave the job notes in writing

The doorway drawn beneath this note is only an illustration.